CHIRI brooch



Chirihama Nagisa Driveway, in Hakui, Ishikawa Prefecture, is the only coast in Japan that can be driven on. Natural coincidences, such as ocean currents and topography, combine to make the sand that washes ashore fine and homogeneous. We hardened the sand with an adhesive that is safe to eat, and designed objects in the shape of Hakui’s specialties. More than 800,000 people visit the Chirihama Nagisa Driveway every year, but it doesn’t contribute much to the local economy. And now, Chirihama is facing three major problems: Hakui’s town revitalization, Chirihama’s rubbish problem, and Chirihama’s erosion. So we decided to make these three issues known and solve them by producing and selling souvenirs using sand from Chirihama.